Brand awareness is the degree to which potential customers know about your products or services. This marketing metric plays an essential role in driving conversions. Consumers are more likely purchase a brand-named product rather than an unbranded product So, establishing brand recognition can create an economic moat around your business and prevent competitors from taking market share.
Understanding your audience is the first step to building brand awareness. This means getting to know their needs emotions, joys, fears frustrations, and preferences — which will help you decide how your brand could improve their lives. It also helps you determine which marketing messages will catch their interest and resonate with them.
Social media as a way to promote your products and brand is a key element of any digital marketing strategy. This can be done through organic social media posts as well as paid advertisements, such as Facebook and Instagram ads. To maximize the impact of your social media marketing efforts make sure you create content that is worthy of sharing by your followers. That means that it’s high-quality, and improves their lives.
Another way to boost the visibility of your brand is through search marketing, such as SEO (search engine optimization) and PPC (pay-per-click advertising). By placing your advertisements in front people who are searching for the types of products or services you offer you can drive visitors to your site and boost your rankings in search results.
To expand your reach and build brand awareness, consider working with brands with similar target audiences. For instance, JBL, a company which makes audio-related technology like headphones, recently formed a partnership with 100 Thieves, an esports and gaming brand to launch a brand new range of headphones.